Branding

The LWC 2026 Branding Toolkit is a reference for producing artwork, documents and promotional materials for the Lifesaving World Championships 2026. It sets out the approved colours, typography, imagery treatments and logo usage, reflecting the identity of the International Life Saving Federation (ILS) and Lifesaving South Africa’s partnership branding.

Downloadable logo and asset files are available to ILS member federations, their affiliated clubs, and accredited media through the LWC 2026 registration portal. Media representatives should apply for accreditation through the same portal; access will be available once accreditation has been approved.

Please follow the toolkit’s guidelines when preparing event-related materials. For questions about applying the branding, contact the LOC Marketing Team at lwc2026@lifesaving.co.za.